#innovation #communication
The Idea of Innovation Communication
Innovation communication is linked to leadership more than ever; not only to thought leadership or new leadership to disseminate visionary ideas or empower employees to (co)create a company’s future. Innovation communication offers innovators and transformative leaders a chance to build innovative, meaningful and interconnected (new) businesses and create more powerful organizations, valuable networks and innovation ecosystems.
My signature: Innovation communication is typically a communication field in corporate communication / PR to build trust in innovation and address stakeholder groups throughout an innovation process to systematically disseminate and communicate the new. From a strategic management view it is more. From my perspective is a (dynamic) capability to add value to a business and a new competence for leaders to envision the future, lead aspirational dialogues and invest in communication spaces for new realities, perspectives and growth. Innovation communicators focus on different methods and tools (e.g. storytelling, personalization, law of diffusion) and on interdisciplinary approaches to link innovation (growth) and communication (connection) [see the I-COM View for leadership development]. And beyond all of that, it is a leadership journey to become a great innovation communicator...
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Discover a new way of thinking
Innovation communication is one of the cutting-edge themes in today's business world. Rethinking innovation communication is a necessity and makes a difference for future-ready organizations to show up as leaders.
When we talk about transformation and meaningful change we actually talk about new business models and AI/digitalization, we talk about new directions to co-create and co-imagine new realities, and we talk about visionary ideas of thought leaders... in leadership we also talk about self-leadership and how to become our best version and brilliantly lead an organization. But what do we need?
To innovate means to expand minds, see possibilities, advance & share knowledge, and make a positive impact for a better organization and world. And communication makes innovation, it makes the difference. So, we need great innovation communicators!
Start today... we experience a lot of interactions in our daily business and the key question is how we can make an impact, positively influence others and use an elevated understanding to better connect while becoming our best version and care for others and the world. Beyond the new view of innovation communication, a regulated state of our nervous system and our verbal discipline, it is important to develop a conscious-driven leadership communication related to innovation.