Task: The development and presentation of a business plan for Deutsche Post AG, DHL including marketing and tech plan for a high-tech robot system. Nicole also developed business cases for potential customers and go-to-market strategies which had a positive impact on the following R&D transfer project (more >>).
At CeBIT 2014 ISEIC launched a cloud-based management tool for effective e-innovation communication. Nicole led ISEIC's consulting and research projects focused on strategic communications to accelerate (breakthrough) innovation and business model innovation—empowered by the European research program.
The BMWi-funded transfer project 'Innovation Communication' focused on the communication network of scientific institutions of the State of Bremen and how to effectively disseminate research and tech results. Nicole conducted interviews and developed a strategy concept for scientific innovation.
Relationship View - Communication
Basis: Human CONNECTION
Connecting with individuals in communities, presenting ideas and understanding the value of information-interaction design
Management View - Innovation
Basis: Human CULTURE
Creating open learning spaces for employees and successfully translating (business) ideas from the creative world into action
Leadership View - Strategy
Basis: Human LEADERSHIP
Leading productive teams in transition phases and effectively managing innovation communication to achieve greater impact
DYNAMIC CAPABILITY VIEW
The dynamic capability framework of innovation communication allows a firm to design, implement and measure the innovation communication capability. The innovation communication capability is an integrated managerial skill set considering openness, interrelation and time/timing:
Strategic Communication Management
Value: Growth - Planning, monitoring and measuring communication activities in transition phases and growth zones (learning model: comfort, growth, panic)
Openness: Realities and learning
Interrelation: Activities, actions
Time/Timing: Managing activities
Stakeholder Relationship Management
Value: Reputation & Engagement - Emotionally connecting with individuals and ideas in (non)verbal interactions in we and me-idea-level relationships
Interrelation: (Non)Verbal interaction
Time/Timing: Communication patterns
Intelligent Information Management
Value: Resource Set - Discovering, sharing, and co-creating ideas (= multisensory input-output) in co-innovation and data management
Openness: Co-working & creation
Interrelation: Data and information
Time/Timing: Matching data (ideas)
Value: Leadership - Creating new visions and viewpoints as well as establishing an innovation culture in the C-suite and new generation of leaders & co-workers
Openness: Strategic views & culture
Interrelation: (Ordinary) capabilities
Time/Timing: Doing the right things
Value: Image & Dialog - Communicating the New in open innovation processes and using dialog tools in pitch / go-to-market situations
Openness: Open dialogs & channels
Interrelation: Lean startup tools
Time/Timing: Innovation process
Value: Foundation - Basic tasks related to entrepreneurship, business model innovation, digital business and communication management.
Contract management, legal
Finances, accounting, tax
Facility, travel management
COURSES & SUPERVISION
Classes and Supervision
Digital Business & Entrepreneurship [MBA, BA]
Information and Knowledge Management [MBA, BA]
Research Management [Ph.D.]
Methodology [Ph.D., MBA, BA]
New Communication Skills
This short course is designed for students and entrepreneurs who want to learn more about new approaches and methods in leadership and innovation communication from a strategic management view.
The way Dr. Nicole Pfeffermann approaches the topics and guide through the workshop is professional, competent and the same time really enthusiastic.
The coach did an excellent job. The workshop was really well structured. Her competence in this field as well as in other fields, her tips and insights were really valuable.
I attended three workshops, and was impressed by all of them. Her valuable feedback had a big impact both on my research and my personal skills.
Totally new to me was that subsequent to the lecture all participants received a sheet with detailed answers to selected questions including concrete proposed solutions.
An 'open' but structured approach... I highly recommend this workshop to anyone interested in rethinking where his/her professional career, business or project is going.
Management Book 2017
Strategy and Communication for Innovation
The third edition of the contributed volume “Strategy and Communication for Innovation” concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research in innovation communication and strategic open innovation.
Integrated Perspective on Innovation in the #Digital Economy
The key theme is the provision of an integrated perspective on innovation to bridge the gap between innovation management and communication management at both strategic and operational levels. As a new communication field and dynamic capability, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation, successfully launching new products and services as well as building new capabilities and difficult-to-imitate resources. Consequently, firms today need to develop a strong communication portfolio as an integral part of any digital information-innovation process on a functional and/or company-wide level. This also includes understanding the role of communicators in innovation clusters, research networks, co-innovation labs, and supportive ecosystems.
At the University of Bremen, BIBA, the project team developed the hightech robotic system 'ParcelRobot'- automatic unloading of containers and swap bodies. Nicole was responsible for developing and presenting business cases (e.g. Walmart US, Metro Group, Exel UK, ...) and planning and coordinating internal and external communications (e.g. trade fairs, photos, videos, topic website, reports, RoboScan'07, etc.) from the business plan until the market launch in 2007 at the transport logistic trade fair Munich, DHL booth. Main partners: Deutsche Post, EADS / Astrium, State of Bremen, WFB, and Thyssen Krupp Krause. More online: idw Press Release
Mrs. Pfeffermann has considerable analytical skills. She gathered information with careful attention to detail and interacted in our research network and in collaboration with our departments with sensitivity and concern for the others. The output was professional as well as valuable for our decision-making.
BIBA Photo, Development Stage 2, 2006 - see also DHL Trend Report, 2016, p. 23
Organization of the Book Symposium - DHL Innovation Center
Dr. Keith Ulrich, Vice President DHL Solutions & Innovations, Deutsche Post
Prof. Dr. Kathrin M. Möslein, Friedrich-Alexander-Universität Erlangen-Nürnberg, Center for Leading Innovation & Cooperation
Friederike Hoffmann, mcm institute for media and communications management, Universität St. Gallen
Dr. Henning Breuer, Leader User Driven Innovation, Innovation, Development, Deutsche Telekom Laboratories
Susanne Roth, ifu Bonn, Leitung „DFG Science TV“ Kooperationspartnerin der Deutschen Forschungsgemeinschaft (DFG)
Dr. Ulrich Eberl, Head of Innovation Communications, Siemens AG
Stephan Jacquemot, Emerging Business Team Lead Germany, Microsoft