Strategy and Communication for Innovation
The third edition provides guidance for managers seeking to understand the diverse ways by which they can leverage strategic activities and communication to accelerate value creation and innovation in the digital economy. A key theme is the provision of an integrated perspective on innovation in the digital economy to bridge the gap between innovation management and communication management at both strategic and operational levels. It also makes an important contribution to the evolving academic domain by providing the latest insights on innovation communication and strategic open innovation.
Letizia Mortara - Senior Research Associate, IfM‘s Centre for Technology Management, University of Cambridge
Prof. Wim Vanhaverbeke and Dr Nadine Roijakkers
“New Frontiers in Open Innovation” - Henry W. Chesbrough, Wim Vanhaverbeke, Joel West (editors) – Oxford University Press
Following on from their previous book 'Open Innovation', the editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices.
Keywords: #openinnovation | #strategy | #research
Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management.
Keywords: #innovation | #communication | #strategy
The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. ... From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations, and industries.
The process of innovation involves at least three stages: Leveraging knowledge to generate ideas (idea creation), communicating about the adequacy of novel ideas to the top management based on the firm's strategic objectives (idea translation), and actually making innovative products and processes a reality (idea implementation).
As innovations are created in social interactions, collaborative innovation is based on communication processes. An interdisciplinary view combining communication science, social theory, and management theory helps to reflect on the communicative dimension of actions and structures constituting today's organizations and their collective efforts to innovate.
When business model innovation is the goal of top management teams, a variety of challenges are faced. Visual tools help to overcome the challenges firms face when innovating their current business model by fostering strategic change through clarifying, organizing, and uncovering relationships, dependencies, and pointing towards blue ocean strategies.
To communicate innovations successfully, it is vital to manage themes in a sychronized manner. Media relations, publications, Internet, and multimedia, marketing, and internal communication must all speak with one voice. As a result, it can make a major contribution to the company's success.