Communication Excellence | Dr. Nicole Pfeffermann


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Communication Excellence | Dr. Nicole Pfeffermann

It's Time to Re-think Ways To Create System Growth

The human-leadership shift in the transformative, open innovation economy

By Dr. Nicole Pfeffermann, November 26, 2017




It is the ‘too good to be true’, golden age of high-tech innovation, new cozy co-working spaces and innovative playgrounds worldwide which allow to start a business venture and create new avenues for personal and business success. Perfect, isn’t it?!

But why leads open innovation and digital transformation only to survival, growth, and prosperity for some organizations and systems? Why do systems become more and more split? What is the missing piece of knowledge that when applied can truly help a firm and people to be empowered and benefit from new digital concepts, shared disruptive ideas and new business ventures?

This article focuses on the human-leadership shift in the open innovation economy and era of profound digital transformation and in particular on the pressing need for a better and deeper understanding of the difference between communication of innovation and communication for innovation to positively impact market success and long-term business-economic growth.


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Communication Excellence | Dr. Nicole Pfeffermann

4 Ways Dealing With Innovation Dynamics

Key strategies to successfully manage innovation and change

By Dr. Nicole Pfeffermann, December 4, 2017




Re-thinking business in the digital age can be a playful and challenging task. Digital is creating opportunities to reach new markets, co-innovate with business partners and grow ventures. It requires shifting perspective from closeness to openness and sustained interactions with individuals to successfully develop and launch new products, services and businesses. But why fail more than 80% of companies in digital (business) transformation and do not deliver the anticipated, promised returns and growth results?

Success of open innovation and transformation projects depends on a new understanding of managing innovation dynamics from an integrated perspective on Communication, Innovation, and Strategy (CIS cycle). Otherwise resentment, silo-thinking, and change resistance stand in the way which leads to negative effects of organizational culture on human behavior, for instance, hiding and avoiding conflicts, and ultimately affects the core business.

This article dives deeper into the key themes, such as engagement, culture and interaction, and seeks to answer this question. It provides a thought-provoking view on innovation management and offers four generic strategies for successfully managing innovation and change and, in particular, for successfully managing dynamics of digital transformation, business innovation, and entrepreneurship. In fact, a simple formula for success is presented.


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Communication Excellence | Dr. Nicole Pfeffermann

The Digital Path to Business-Economic Growth?!

How to establish a culture for value creation and long-term growth

By Dr. Nicole Pfeffermann, November 30, 2017




In the digital economy innovation activities have shifted from new product development to business model innovation and strategic thinking in open innovation. While firms experiment with involving consumers and a crowd in value creation, only a few, however, turn crowd-powered innovation into thriving digital platforms with a powerful business model.

Communication is thereby of expanding interest and a critical factor underpinning successful innovation, for instance, launching new products, interacting with prosumers and sharing ideas in innovation communities. But how does communication affect growth?

This article goes one step further and focuses on the shift from change to innovation communication in strategic management including a portfolio of communication techniques to facilitate business innovation. It describes the dynamic capability of innovation communication and the linkage to culture for enhancing value creation and long-term growth.


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1. Communication View

#marketing | #connection | #relationship

design management - stakeholder relationship management




Innovation Communication Program | Nicole Pfeffermann

Communication Value Chain

You can use this visual template to better visualize how to create value through communication.

PDF File



Innovation Communication Program | Nicole Pfeffermann

Information-Interaction Design

This poster will give you a good overview of 15 communication designs incl. main characteristics.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Innovation + Communication

You can read a new article about the formula of success for digital (business) transformation.

Read Article





Innovation Communication Program | Nicole Pfeffermann

Smart Idea Pitch

This visual template helps you to better prepare your next pitch and contemplate new ideas.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Smart Communicator eBook

You can download a small ebook with questions for self-reflection and increased awareness.

PDF File



Innovation Communication Program | Nicole Pfeffermann

Communication in Clusters

You can read a book chapter from the book 'Strategy and Communication for Innovation'.

PDF File





Communication Excellence | Dr. Nicole Pfeffermann


2. Innovation View

#learning | #co-creation | #culture

intelligent information management - strategic communication management




Innovation Communication Program | Nicole Pfeffermann

Business Model Transformation

You can use this template to connect your business model with a communication model.

PDF File



Innovation Communication Program | Nicole Pfeffermann

30 Communication Fields

This poster will give you a good overview of communication fields and specific instruments.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Innovation Culture

You can read a new article about modern interactive organization design for innovation and growth.

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Innovation Communication Program | Nicole Pfeffermann

Reflective Innovation Dialog

This visual template helps you to better lead idea conversations based on critical thinking.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Innovation Communication

Are you a change communicator or innovation communicator? Test your communication skills.

Self-Test



Innovation Communication Program | Nicole Pfeffermann

Strategic Open Innovation

You can read a book chapter from the book 'Strategy and Communication for Innovation'.

PDF File





Communication Excellence | Dr. Nicole Pfeffermann


3. Strategy View

#capability | #value-creation | #leadership

capabilities management - stakeholder relationship management




Innovation Communication Program | Nicole Pfeffermann

Communication Model Design

You can use this visual template as a lean startup tool to build your communication model.

PDF File



Innovation Communication Program | Nicole Pfeffermann

Communication Capability

This poster will give you a good overview of the capability of innovation communication.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Communication Management

You can read an article about the paradigm shift from functional to relational management.

Read Article





Innovation Communication Program | Nicole Pfeffermann

Communication Blueprint

This visual template helps you to identify and analyze the firm's communication blueprint.

PDF file



Innovation Communication Program | Nicole Pfeffermann

Communication Game

Love playing the 'Stadt-Land-Fluss' (categories) game? It is adapted for communications.

PDF File



Innovation Communication Program | Nicole Pfeffermann

Knowledge Base

You can download this list of books and articles as a good knowledge base for studies.

PDF File