The key theme is the provision of an integrated perspective on innovation in the digital economy to bridge the gap between innovation management and communication management at both strategic and operational levels.
1. Innovation Dialog: Being able to communicate effectively is crucial for (corporate) entrepreneurs and innovators in translating ideas into action and achieving market success.
2. Business Innovation: Making better innovation choices and encourage shifts towards new business models involve communicating with employees, partners and new customers.
3. Strategy & Leadership: Communication supports innovative minds to seize and transform, create and co-create, and align and realign resources with the firm’s strategy.
The 12-week online program 'Innovation Communication for Leaders and Entrepreneurs' is an exclusive management e-course for open-minded managers and changemakers of tomorrow who want to gain new insights and learn what it takes to bring a (digital) business to the next level. Six content sections focus on communication for innovation from an integrated perspective to link communication management and innovation management.
Bridging the gap between strategic innovation and communication management
Better understanding of how to communicate the New and develop businesses
Learning about science-based lean startup and strategic management tools
Discussing cutting-edge topics and real case examples including exercises
High quality of program materials and personal resource kit
Experienced trainer with in-depth expertise and qualification
Up-to-date and applicable knowledge, latest insights and tips
Visual lean startup tools, reviews & exercises, and Q&A sessions
Dr. Nicole Pfeffermann is an experienced trainer and (co-)editor of the international contributed volume 'Strategy and Communication for Innovation', Springer. She has more than 15 years of professional experience in IT-driven innovation management and communications in logistics, media, (high-)tech markets, and R&D transfer projects. She was visiting scholar at UCLA Anderson, associate researcher at ESCP Europe Paris, trainer at a MS training center, and guest lecturer at the University of Bremen. She also coaches 1:1 students, entrepreneurs and leaders in this field of interest.
Participation Fee: 290€
Science meets real startup life. Great advice at the Startup Weekend Education that finally paid off!
There is definitely a gap. Communication Management is key for startups.
It was very supportive and could answer the "how to" for our go-to-market strategy.
Smart Communicator eBook
You can download a pocket ebook with questions for self-reflection and increased awareness.
You can download this list of books and articles as a good knowledge base for studies.
You can read a new article about modern interactive organization design for innovation and growth.