Innovation has changed in the digital, open innovation age. Managers deal with complex innovation dynamics and new ways to engage and interact with individuals within and across organizations in order to create next growth opportunities, anticipate shifts, continuously transform businesses and bring new (business) ideas to fruition.
Communication model design is thereby a powerful, lean technique to develop, re-invent and challenge communication models and better understand, visualize and discuss how to inform and interact with individuals from idea generation all the way to commercialization. It also includes communication planning for starting and promoting a new business, building customer relationships and engaging business partners in resource markets, communication markets and sales markets. In fact, a smart communication model is key to translate an idea or new strategy into action, work with (sales) teams on go-to-market and build a modern interactive organization to seize and transform, create and co-create, and consistently align and realign resources with the firm’s strategy. It determines the business success.
The one-day management seminar 'Communication Models' starts at 9am and ends at 5pm and is designed for leaders, entrepreneurs and managers who want to learn how to better develop, present and evaluate smart communication models—related to (digital) business models and new strategies—and apply the visual lean startup and strategic management tool 'Communication Model Design' and LEGO Serious Play in small groups.
The half-day compact management seminar 'Communication Models' starts at 9am and ends at 1pm and is designed for leaders, entrepreneurs and project managers who want to better develop, present and evaluate new communication models—related to (digital) business models and strategies—and hands-on apply the 'Communication Model Design' technique and lean startup tool to design and discuss smart communication models.
Developing, challenging, and presenting different communication models
Working with LEGO Serious Play to discuss new communication models
Linking (new) business models and strategies to a communication model
Learning 15 information-interaction designs and strategy communication
High quality of seminar materials, refreshments and top locations
Experienced trainer with in-depth expertise and qualification
Up-to-date and applicable knowledge, latest insights and tips
Small groups, LEGO Serious Play, and visual lean startup tool
Dr. Nicole Pfeffermann is an experienced trainer and (co-)editor of the international contributed volume 'Strategy and Communication for Innovation', Springer. She has more than 15 years of professional experience in IT-driven innovation management and communications in logistics, media, (high-)tech markets, and R&D transfer projects. She was visiting scholar at UCLA Anderson, associate researcher at ESCP Europe Paris, trainer at a MS training center, and guest lecturer at the University of Bremen. She also coaches 1:1 students, entrepreneurs and leaders in this field of interest.
Languages: German (D), English (E)
1-Day Standard: 990€
1/2-Day Compact: 350€
The way Dr. Nicole Pfeffermann approaches the topics and guide through the workshop is professional, competent and the same time really enthusiastic.
The coach did an excellent job. The workshop was really well structured. Her competence in this field as well as in other fields, her tips and insights were really valuable.
An 'open' but structured approach... I highly recommend this workshop to anyone interested in rethinking where his/her professional career, business or project is going.
Communication Model Design
You can use this visual template as a lean startup tool to build your communication model.
Business Model Transformation
You can use this template to better connect your business model with a (new) communication model.
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