Write a real business plan to start and develop a successful business! This lean startup tool helps you to describe how to build customer relationships, promote your business value and develop partnerships.
Make it simple for (sales) team and supportive partners! This visual tool helps you to better understand and discuss with others how to market & sell ideas, services and connect with market participants.
A communication plan determines the success of leaders and projects! This strategic management tool helps you to better develop a communication plan for clear, effective communication.
The communication model design describes the rationale of how individuals or organizations create value through communication, reach different markets, and successfully link a strategy approach to a communication approach to achieve goals. It is a visual, one-page lean startup and strategic management tool for developing, challenging and presenting new or documenting existing communication models (linked to a business model).
The one-day seminar 'Communication Model Design' helps participants in a pragmatic and playful way to learn this powerful technique and apply the visual tool including working with LEGO Serious Play to discuss new communication models.
This 12-week online program is designed for entrepreneurs, innovation leaders, scientists, project managers, and changemakers of tomorrow who want to successfully build and develop businesses, clearly communicate their visions, and effectively promote new services, products, research & tech results, and business partnerships including initiatives, themes, and co-innovation.
The key theme is the provision of an integrated perspective on innovation in the digital economy to bridge the gap between innovation management and communication management at both strategic and operational levels.
1. Innovation Dialog: Being able to communicate effectively is crucial for (corporate) entrepreneurs and innovators in translating ideas into action and achieving market success.
2. Business Innovation: Making better innovation choices and encourage shifts towards IT-driven operating models involve communicating with employees, partners and customers.
3. Strategy & Leadership: Communication supports innovative minds to seize and transform, create and co-create, and constantly align and realign resources with the firm’s strategy.
Relationship View - Communication
Basis: Human CONNECTION
Connecting with individuals in communities, presenting ideas and creating value through information-interaction (design)
Management View - Innovation
Basis: Human CULTURE
Creating open learning spaces for employees and successfully translating (business) ideas from the creative world into action
Leadership View - Strategy
Basis: Human LEADERSHIP
Leading productive teams in transition phases and effectively managing innovation communication to achieve greater impact
Innovation communication is not just a buzzword or shortcut to succeed in the open, digital innovation economy. Innovation communication is a learned skill set to successfully lead interactive organizations and productive, self-directed teams. It is a commitment to grow ideas, talents and businesses through communication (management).
The third edition 'Strategy and Communication for Innovation' provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to accelerate innovation in the digital economy. Read more...